Built in Oman for service businesses
Run your service business on A'maal Smarter.
HRM, CRM, ATS, Finance, Assets, Projects, and LMS on one PDPL-compliant system. No spreadsheet glue. No mystery data. No excuses.
Manage your whole business. In real-time.
If your company runs on people, approvals, invoices, and projects, A'maal puts the whole machine on one screen. No spreadsheet glue. No mystery data. No excuses.
HRM & Payroll
Attendance, leave, payroll in OMR, and performance reviews — Ministry of Manpower ready, out of the box.
- Attendance & leave
- Payroll in OMR
- Performance reviews
- Ministry of Manpower ready
Every module, standalone or connected
One suite to run the whole company.
Each module stands on its own — HRM & Payroll, CRM, Projects, LMS, Reviews, Assets, Docs, ATS & Hiring, and Finance — yet they all share one database and one operating rhythm for service SMEs in Oman.
Approvals & workflows
Approvals that follow your org chart.
Line manager, department head, HR, finance. Build the exact approval chain your company already uses, then let A'maal enforce it.
Configure each step once. A'maal routes leave, claims, assets, finance, and document approvals to the right people — automatically.
The revenue engine
CRM that talks to finance.
Contacts, open deals, tasks, revenue, and activity on one screen. The win isn't a prettier pipeline — it's that sales, projects, and finance stop arguing about whose number is real.
Lead pipeline
Every prospect, owner, and next action in view.
Deal stages
Move deals from first call to signed, cleanly.
Task follow-up
Nothing slips — reminders tied to every deal.
Client accounts
One record per client across every module.
Quote to invoice
Turn a won deal into an OMR invoice instantly.
Revenue audit trail
Know who changed what, and when.
Follow-up tasks
Reminders that keep every account moving.
Project handover
Won deals flow straight into delivery.
PDPL is not a feature. It is the floor.
Zero data leaves Oman. Ever.
Hosted in Oman, designed for Oman's Personal Data Protection Law. Employee records, client data, payroll, documents, and financials stay where they should.
A'maal
- Data hosted in Oman
- PDPL by design
- Full audit trails
- Arabic-first, OMR-native
Generic cloud tools
- Data crosses borders
- Compliance retrofitted
- Opaque access logs
- English-first, USD-native
One source of truth
Total visibility across the company.
Every module talks to the next. HR feeds payroll. CRM feeds invoicing. Projects feed resource planning. When your software actually works together, the arguments about whose number is real just stop.
50+ Omani SMEs already running on A'maal.
Service businesses across Muscat, Salalah, and Sohar chose A'maal over generic SaaS — because it was built for them, not retrofitted.
Built for Oman
Not a translated version of someone else's product.
Every workflow, approval, and report is calibrated for how Omani service businesses actually operate. Labour law, PDPL, OMR, Arabic, onsite support, and local hosting are first principles — not afterthoughts.
- Arabic RTL & English LTR
- Omani labour law built-in
- OMR-native finance & VAT
- Onsite support in Muscat
LMS & compliance
Compliance training you can actually trust.
Certify your team on PDPL, safety, and role training with AI-proctored exams — without guessing who actually completed it. Completion, score, and integrity records attach to every employee profile.
- Role-based learning paths
- Overdue learning stays visible
- Full training audit trail
- PDPL by habit, not a PDF
Reviews & OKRs
Set OKRs, track them, and review what matters.
Objectives and key results at the department and individual level, KPIs and KRAs per role, and quarterly reviews backed by weekly check-ins — so goals stay visible and coaching beats guesswork.
- Objectives & Key Results (OKRs)
- KPIs & KRAs per role
- Quarterly review cycles
- Weekly check-ins & self-review
The A'maal toolkit
One login for the whole company.
HRM, CRM, ATS, finance, assets, projects, LMS, documents, approvals, and support in one operating system.
Onsite support in Muscat
Real people, in-market, who sit with your team through onboarding, migration, and the first months live.
50% off for SMEs
Real savings for service businesses that want to modernise without burning cash. Grow smarter, save more.
Module launcher
Jump between HRM, CRM, ATS, and finance in a click.
Calendar & shifts
Meetings, updates, reviews, and deadlines in one place.
Go live in days
Onboarding, migration, and training — in person, in Oman.
Arabic-first UI
Arabic and English are first-class, not a translation layer.
OMR-native finance
Invoicing, expenses, and VAT-ready reporting in rials.
Onsite support
Real people in Muscat who sit with your team.
50% off for SMEs
Real savings for service businesses modernising fast.
Continuous upgrades
Labour rules and workflows evolve — so does A'maal.